1994 Dodge Ram
In 1994 the Dodge Ram was something special. It was considered one of the most important vehicle launches in history. Dodge’s own trucks weren’t selling. And the company behind it, Chrysler were running on empty. Cue a brand new design and a brand new approach to pick up trucks.
First off, people disliked it. But ever so slowly, the Dodge Ram started to become a firm favorite. They introduced comfort, where that had been none. They introduced seats that were more like the seats that people enjoyed in cars. Plus they added extra storage space too.
Dodge knocked out the competition by giving the Ram a powerful engine, immense payload capacity and phenomenal towing ability.
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