Innovative Vehicle Ideas That Failed Immediately

Dodge Deora

If you collected Hot Wheels cars in the 1960s and 70s, you might have seen a bizarre half-truck, half-car creation that looked like nothing else on the road. That car was the Dodge Deora, introduced as a concept vehicle at the 1967 Detroit Autorama.

Built off of a Dodge A100 pickup, the Deora was customized by a pair of brothers to feature a front-entry hatch instead of side doors, an engine under the truck bed, and some seriously swank styling. Dodge leased the car and used it at shows for a few years, but never made the jump to production.